In Unit 3 students gain an understanding of the process designers employ to structure their thinking and communicate ideas with clients, target audiences, other designers and specialists and through the practical investigation and analysis of existing visual communications.
Students use research and analysis of visual communication designers to support the development of their own work. They identify and describe a client, two distinctly different needs of that client, and the purpose, target audience, context and constraints relevant to each need.
Students use observational and visualisation drawings to generate a wide range of design ideas and apply design thinking strategies to organise and evaluate their ideas. The brief and investigation work underpin the developmental and refinement work undertaken in Unit 4.
The focus of Unit 4 is the development of design concepts and two final presentations of visual communications to meet the requirements of a brief. This involves applying the design process twice to meet each of the stated needs.
As students revisit stages to undertake further research or idea generation when developing and presenting their design solutions, they develop an understanding of the iterative nature of the design process.
Students refine and present two visual communications within the parameters of the brief. They reflect on the design process and they evaluate their visual communications and devise a pitch to communicate their design thinking and decision making to the client.